|2004 Pitch Black|
|2011 Pitch Black|
Mountain Dew Pitch Black (grape flavored) was released for the 2004 Halloween season and then discontinued. There was such an outcry from the fans that PepsiCo brought it back for a limited time as part of their "Back by popular DEWmand" promotion in May 2011. For collectors, the way to tell the difference in the two releases is the first release had "Mountain Dew" spelled out in full on the label. The 2011 label has the stylized "Mtn Dew" spelling that began in 2008.
Mountain Dew Supernova (strawberry-melon flavor with ginseng) was one of the three candidates for the first "DEWmocracy" promotion in 2008 but was discontinued after losing to Voltage. And now it has also been brought back as part of the "Back by popular DEWman" promotion. It was re-released in May 2011 for a limited time.
The above pictures were grabbed from the internet, not my collection.
July 17, 2011 Update - While on vacation in West Virginia, we went to the Walmart in Williamson today and in the soda aisle I caught sight of the elusive Mtn Dew Pitch Black and Supernova cans. They had at least a dozen 12-packs of each, so I bought one of each.
July 18, 2011 Update - Upon our return to the same store today, all of the Pitch Black 12-packs were gone. They must really be a hot item. I'm glad I have mine now.