Introduced in September 2002, dnL was part of the 7 Up family of soft drinks. Its name and logo came from the 180-degree rotation of the name 7 Up. While 7 Up had a lemon-lime flavor, dnL had a lime-lemon flavor. 7 Up was a clear drink but dnL had the color of Mountain Dew, one of its biggest competitors.
dnL was released the same year alternate versions of other brands were released, including Pepsi Blue, Dr Pepper Red Fusion and Vanilla Coke.
dnL was discontinued in 2006 in favor of 7 Up Plus.