Saturday, February 22, 2014

DEWmocracy 1


DEWmocracy was a marketing campaign by Pepsi to let their consumers vote on what the next Mountain Dew flavor would be.  In November 2007, the campaign kicked off with a website, short film and an online roleplaying game.  In January 2008 the three flavors were announced. 

In the summer of 2008, after all three flavors had been given fan-created names and can designs, they were released to the public and people could vote for their favorite nominee on the website through the end of July.   

front of the cans
The candidates were:
  1. Revolution - "Wild Berry Fruit Flavor and Ginseng"
  2. Supernova - "Strawberry Melon Flavor and Ginseng"
  3. Voltage - "Raspberry Citrus Flavor and Ginseng"
back of the cans
The winning flavor, Voltage, was announced on August 19, 2008.  Supernova came in second with Revolution bringing up the rear.  

"The Winner!" can design

Post-contest can design

8 comments:

  1. Good post. I find it weird they all include ginseng. I have a question, have you seen the new Sprite can with the diamond design?

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    1. dose the sprite can logo look similr to the one from 1963, ther is a green aluminum one that is similr i seen, but it might of bin around for a few years the one im thinking of heh.

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  2. No, I don't think I have seen the new Sprite can. I'll have to watch for it.

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    1. Ok, so now I've seen the new can. I got one today :)

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  3. Good post, we had that same thing hear in canada lol just last year in march of 2013, the flavors whr code red, supernova, voltage and white out, The winer for canada was voltage, i like them all, but i like the white out and code red the most.

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    1. Yep, that post is coming soon. Next up will be DEWmocracy 2, then the Canadian one.

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