DEWmocracy was a marketing campaign by Pepsi to let their consumers vote on what the next Mountain Dew flavor would be. In November 2007, the campaign kicked off with a website, short film and an online roleplaying game. In January 2008 the three flavors were announced.
In the summer of 2008, after all three flavors had been given fan-created names and can designs, they were released to the public and people could vote for their favorite nominee on the website through the end of July.
|front of the cans|
- Revolution - "Wild Berry Fruit Flavor and Ginseng"
- Supernova - "Strawberry Melon Flavor and Ginseng"
- Voltage - "Raspberry Citrus Flavor and Ginseng"
|back of the cans|
|"The Winner!" can design|
|Post-contest can design|