ShowYourHeart

I've posted about Diet Coke's "The Heart Truth" campaign before, but last week at the store I noticed the new can design.

 

All of the previous cans have had the red heart as the focus of the design, but this is the first to have words inside the heart:  #ShowYourHeart  (Twitter)

I'm not sure if this is the first in a new set or just a one-off, but it's good to see a fresh design nevertheless.