Tuesday, March 11, 2014
Dusty, the Delta Air Lion
I stumbled upon a purple can in my collection called Pawberry Punch. The lion's face is labeled "Dusty", the Delta Air Lion. The copyright date on the 11.5 oz can is 1989. It was distributed by Campbell Soup. And so I began my research into Dusty and his marketing blitz.
This was the 100% juice drink served to kids in the 80's and 90's on Delta flights and in their airport play areas called Dusty's Dens. I also found a large inflatable Dusty toy/display online. And here's an article from 1992 talking about Dusty visiting a local hospital. Currently, there are various Dusty stuffed animals from the 90's listed on eBay. I also found pictures of Dusty patches and buttons.
So how is it I had never heard of Dusty until this week? Because I usually fly Southwest.