Monday, July 1, 2013

Button Down Can

The recurring theme among the several American Can Company cans in my collection is innovation.  The company had a long history and involved several large brands we know today (see the end of this post for more info.)

Today's focus is their Button Down can.  This can is from 1971 and serves as an introduction to its new 2-button opening mechanism.  I don't know if they were the first to try this method, but they definitely tried to push this as an alternative to the "ring tab throw away."

I've personally never opened a can like this, but it does seem like it would have been convenient.


















You can read about the American Can Company at their wiki page.  I also found this 1956 documentary called "Miracle of the Can" by the American Can Company.  Pop a cold one, sit back and enjoy.

3 comments:

  1. Awsome man, what flavor wold that be??

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  2. I've got to get me one of these!!! I like the new technology demo cans. If you find another one let me know.

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