Saturday, May 4, 2013

Kickstart the Day

I heard about Mountain Dew's new "energy drink" a couple of months ago and now it's here.  I got home from work yesterday and saw the orange citrus can in the kitchen.  My wife brought it home from work after one of her co-workers was done with it.

Kickstart is a "morning soda" that was released on February 25, 2013.  It comes in energy drink sized cans but has less caffeine than other energy drinks.  It launched with two flavors: citrus orange and fruit punch.  And I'm surprised to see the 16 oz can is one serving with only 80 calories.

I will be driving around this morning looking for the fruit punch variant.  If I find it, I'll try it out and post an update with my critique.

05/04/13 Update - I headed out this morning in search of the red Kickstart.  I had a few free hours if I needed it.  I had my list of grocery and convenient stores to check.  I told the family if I wasn't back by midday not to worry, I was out hunting.  And then I checked the store one block from my house and found it.  They've had both flavors for a while, I just didn't know it.  Silly me.

I bought it and tried it out.  Eh.  Carbonated fruit punch is kind of a weird experience, but I guess it could help wake one up in the morning.  I'm not a big fruit punch kind of person to begin with, so I probably couldn't have expected too much out of this.  Overall, it wasn't too bad.  Give it a try.

And the good news is that during my abbreviated can hunt I found a couple other cans I didn't have.  Maybe I'll write about those some day...


  1. Hey, we already have it in my area. I guess it takes some places longer to get there beverages.


    1. Sometimes it does seem to take a while for certain brands to show up in different parts of the country. That's why it's good to have a network of traders all over the place.

  2. By the way, the fruit punch one taste alright to me.