Friday, May 17, 2013

Faygo Fridays

During the two years this blog has been up, I've never had a regular weekly feature.  So because Faygo cans, in my opinion, have had some of the most interesting designs/artwork, I am going to start up Faygo Fridays!

Faygo was founded in Detroit, Michigan, in 1907 as Feigenson Brothers Bottle Works by immigrants Ben and Perry Feigenson. The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia. As the company expanded, they felt the company's name was too long and changed it to Faygo. The brothers ran the company until the mid-1940s, when they turned it over to their sons. In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.

Faygo Kid
Because the drink had a limited shelf life, Faygo was only sold in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the plant's water. In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on the Bob-Lo Boat singing the "Faygo Boat Song". Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987. In 2007, Faygo celebrated its 100th anniversary.

Come back every Friday morning for a new Faygo can featuring an interesting design or name.  Buckle up, the ride begins next week...


  1. It wasn't the Boblo Boat that was used in the 1970 commercial Faygo-A-1History

  2. Faygo was a brand name and not a company for many years! Once Faygo became a company it was under the Feigenson Bros. Company Inc.until the mid 1960s