We got our shipment of beverages for the break room at work yesterday and I did my normal scan for new cans. That's when I saw these colorful Diet Coke cans.
I looked it up online and found Diet Coke has a new promotion called "It's Mine." It's a pretty lengthy article, but to sum it up Diet Coke created 36 base designs for their new 12 oz glass contour bottles. Using some fancy HP software, the base designs were used to automatically create millions of new graphics. A select number of designs will appear on their other items such as 12 oz cans, 16 oz cans, etc.
So if you're really into collecting, have fun. Go out and see how many of those bottle graphics you can find. I'll stick with collecting cans.