Pepsi did this in 1999 when The Phantom Menace came out. You can read about my adventure with that here in this post.
There have been other Star Wars tie-ins also. But these cans look really good, especially being red and black.
My first can is Kylo Ren. I would love to have the whole collection, but I just don't have the time or patience for that kind of collecting now. And I don't drink soda, so I can't just go out and buy a bunch of packs.
So I'll sit back and use the Force to will some more of them to come to me. I wonder what a midi-chlorian flavored soda would taste like.