Pepsi Skinny Can

The Pepsi "skinny can" was introduced in early 2011 during Fashion Week.  It was described as a "taller, sassier" version of the traditional can, made in "celebration of beautiful, confident women."

OF COURSE that was going to cause controversy.  Some critics said it promoted the idea that skinny is better.  The National Eating Disorder Association said the new can's image was "thoughtless and irresponsible."  Others complained it conveyed the message, "If you're confident on the inside, you'll be skinny on the outside."

Pepsi replied by saying, "We are sensitive to this interpretation, and that is definitely not our intent."  They said the can and its campaign were focused on design.

Blah-blah-blah...

Last week a co-worker handed me two new Pepsi skinny cans.

The patterns on the cans could easily be missed, especially on the blue can.  But I thought they were really interesting.

What will they think of next?  Skinny jeans?